YOKOCHO WONDERLAND in TOKYO

Snack Festival Held

YOKOCHO WONDERLAND in TOKYO
April & May - Sold Out!
Next Event: June 18 (Thu) - 20 (Sat)
Advance Tickets Now On Sale

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Welcome to the snack bar.

Curated by Snack Girls! Full of snack information, including a "Snack Textbook" that covers the basics such as how to choose and prices for over 1,200 snacks nationwide! Available in multiple languages, including English, Chinese, and Spanish.

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Foreigner Snack Tour

Snack tours, where visitors can experience Japan's unique "snack bar culture," are gaining attention from foreign tourists worldwide.

Held in over 20 locations across 10 prefectures nationwide, these tours showcase the new charm and value of Japan's nightlife, including in Tokyo, through interaction with unique snack bars and their "mamas" (madames) in each region.

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Connect instantly from home! Enjoy snack bars nationwide online.

Snack Reservation

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What is Snack Yokocho?

"Snack Yokochō" is a company headed by Mayuko Igarashi, "Snack Girl"® who has visited over 1,300 snack bars nationwide. While valuing the warm communication between mama-san and customers, we are promoting the charm of "snack bars," a unique Japanese drinking culture. We are challenging ourselves to build an innovative snack bar platform like never before, through community development, events, tours, corporate collaborations, and inbound tourism initiatives.

Snack Alley Details

How about we hold an event in collaboration with a snack company?

Snack Event

Snack Yokocho, with numerous member snack bars from across Japan, collaborates with government and corporate entities to plan and operate events that leverage the hospitality of snack bar mamas.

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Featured in over 100 media outlets

Our unique snack bar entertainment, such as foreign tourist tours and beginner tours of Snack Yokocho, has been featured in numerous media outlets. For interview requests, please contact us at the address below.

Click here for interview request

Snacks just got more fun! Snack goods now on sale

Snack Alley Merch

Recruiting member snacks

Whenever and wherever you want a drink.

Snack Yokochō is a platform that connects snack bar proprietors ("mama-sans") from across Japan and the world with customers. We are expanding the possibilities of snack bar culture in unprecedented ways, including events, tours, media outreach, corporate office snack bars, inbound tourism projects, and even supporting those who aspire to become mama-sans.

Together with our member snack bars and mama-sans, we create warm communication spaces where people can naturally connect, developing Japan's unique "snack bar culture" for future generations.

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