Received the Grand Prize in the "New Challenge Award" category at the Japan SME Awards 2022.
【Reason for Grand Prize Award】The speed with which the business was launched in just one month from an SOS from a snack bar mama as a support measure for snack bars hit by the spread of COVID-19 is unique to SMEs. It has promoted trial use by snack bar beginners, including female customers, and also functions as an O2O measure. We recognize its potential for continuous growth due to its continued challenge to open up new markets for snack bars, such as corporate events, overseas expansion, and initiatives for regional revitalization, not just limited to supporting those affected by the COVID-19 pandemic. (Excerpt from the press release of the General Incorporated Association "Nippon wo Genki ni Project from SMEs")
We want to help snack bars struggling with business due to the spread of the novel coronavirus!
Service started in May 2020.
"Online Snack Yokocho," which began in May 2020 to support snack bars severely impacted by the COVID-19 pandemic, has provided an online service where customers can enjoy the high listening and conversational skills of snack bar mamas from the comfort of their homes. Starting with 8 establishments, the service is now in its third year, with over 80 affiliated establishments across Japan and the world, and is used by a wide range of customers, including snack bar beginners and women.
97% customer satisfaction! Also contributes to promoting real store visits through online hospitality.
The number of reviews posted by users of this service has surpassed 1,300, with 97% giving a five-star rating, indicating high satisfaction. Furthermore, online interactions foster a strong bond with the snack bar mamas, leading to an increase in real store visitors from across Japan who combine their visits with travel or business trips, thus serving as an incentive for attracting customers to various regions. Many heartwarming examples have been reported by mamas, stating that "customers came on trips specifically to visit their real stores."
Challenging new initiatives to further expand awareness of snack bar culture!
Online Snack Yokocho is taking on various initiatives to raise awareness of snack bar culture among new generations and foreigners.
・Hosting various region-specific events, such as online tours where mamas introduce their local areas.
・Promoting the charm of snack bars overseas through the creation and YouTube posting of mama introduction videos in foreign languages, and the planning and operation of snack bar tours for foreigners.
Online Snack Yokocho will continue to promote the charm of snack bar culture both domestically and internationally, creating new entertainment that integrates real and online experiences, using "snack bars" as a tourism resource where one can fully enjoy Japanese uniqueness, and thereby further energize the snack bar industry.
To commemorate winning the Grand Prize in the New Challenge Award at the "Japan SME Awards 2022," we will hold the "Award Commemoration Thanksgiving Festival." We hope that many people, from those who have supported Online Snack Yokocho until now to those new to snack bars, will enjoy the online snack bar experience.
【Eligible Period】December 28, 2022 (Wed) 18:00 to January 3, 2023 (Tue) 22:59
【Campaign Details】A 10% discount will be applied to admission tickets purchased for operating snack bars on "Online Snack Yokocho" during the eligible period. Please note that some tickets, such as option tickets, are excluded.
Click here for operating snack bar locations.
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